Planning & Strategy

Scale With Intelligence.

Planning & Strategy Services

Sustainable success needs a well-crafted strategy, sophisticated planning, and constant optimisation. Grounded in decades of experience, we bring our deep market and platform knowledge to craft insight-led strategies unique to your business and objectives. Our multi-channel strategies are designed to drive impactful, measurable results that fuel long term business growth.

Grow with Floresco

Floresco team at work planning campaigns.

Our Planning & Strategy Services

Our Paid Media Planning & Strategy services help businesses maximise their paid media investment by providing strategic direction and smart multi-channel media planning, backed by data, insight and experience. We offer full strategic support across the paid media lifecycle, from research and planning pre-launch, to media planning, modelling for growth, strategy reviews and one-off projects.

Our strategy services include:

Media Strategy & Channel Planning
Customer & Audience Insights
Pre-Launch and Go-To-Market Media Planning
Creative, Messaging & Testing Frameworks
Budget Forecasting
Growth Modelling

Floresco's media team on their computers in an office environment.

Floresco team working on laptops in their office

How We Approach Planning & Strategy

We work closely with our clients to build long-term measurable paid media strategies rooted in insight, data and experience, that align with their business objectives for today as well as ambitions for tomorrow.

As a client, you’ll always work directly with the team shaping your strategy roadmap, so you’ll always be in the loop.

Managing Partners Smiling At Camera Next To Neon Sign

Floresco team smiling to the camera at the weir in Bath.

Why Choose Floresco?

We’re a small but experienced team, based across Bath and Bristol, bringing decades of global, performance marketing experience across businesses of all sizes and verticals. We’ve helped hundreds of businesses grow through clever paid media strategies, from global retailers and tech start-ups to independent brands and local services.

Our strategy approach blends client-centric approaches with the latest tech and creative thinking to drive impact and long-term growth. We offer tailored strategies for every brand we work with, backed by transparent, measurable reporting that keeps performance clear and aligned to your goals.

Floresco Managing Partners speaking on stage at an event.

The Floresco Co-Founders Smiling For The Camera At An Awards Ceremony

Ways To Partner With Floresco

We offer flexible strategy and planning support based on your needs:

End-To-End Strategy Support: ongoing strategy and planning to take your paid media activity to the next level
One-Off or Consultancy Project: standalone support across growth forecasting, media planning and strategy projects
Workshops & Training: practical sessions to upskill or support your internal team

Looking for something else? Reach out to our team on hello@florescomedia.com and they’ll be happy to help.

Contact

Explore Our Full Paid Media Offering:

Paid Search & Performance Ads

The foundations of your marketing. We’ll ensure your ads are expertly executed, blending years of experience with the latest technologies.

Learn more

Data & Insights

Data is only as powerful as it is accurate. We’ll ensure you can see the wood for the trees, providing crystal clear and meaningful data that sets you up for success.

Learn more

Paid Social

Long-term growth is about fostering genuine, lasting connections between you and your consumers. We’ll connect you with your customers to build lasting relationships.

Learn more

Paid Search & Performance Ads

The foundations of your marketing. We’ll ensure your ads are expertly executed, blending years of experience with the latest technologies.

Learn more

Data & Insights

Data is only as powerful as it is accurate. We’ll ensure you can see the wood for the trees, providing crystal clear and meaningful data that sets you up for success.

Learn more

Paid Social

Long-term growth is about fostering genuine, lasting connections between you and your consumers. We’ll connect you with your customers to build lasting relationships.

Learn more

FAQs

Can Floresco work alongside an internal marketing team?

Absolutely. We often collaborate with in-house teams to complement their expertise.
What markets does Floresco cover?

We have expertise running national and international paid media activity. Our team have global experience running multi-language, multi-currency activity across international platforms.

How can we work with Floresco?

We offer a flexible approach. Many clients work with us on a fully managed service, but we also offer ongoing consultancy, training, one-off audits and partnership solutions.

Can Floresco work alongside an internal marketing team?

Absolutely. We often collaborate with in-house teams to complement their expertise.
How can we work with Floresco?

We offer a flexible approach. Many clients work with us on a fully managed service, but we also offer ongoing consultancy, training, one-off audits and partnership solutions.
What markets does Floresco cover?

We have expertise running national and international paid media activity. Our team have global experience running multi-language, multi-currency activity across international platforms.