Black Friday PPC: Peak Readiness Checklist 2026
September 13, 2026
5 Min Read
Peak is no longer one weekend plus Christmas. It’s a five-month shopping season. But CPMs don’t peak until November, so…
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Latest Insights & Updates
Fresh thinking, the latest updates and new perspectives on the future of paid media.
Browse the latest insights and updates on life at Floresco.
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Founder-Led Content: 15 Consumer Brands Doing It Brilliantly
September 10, 2026
10 Min Read
The best-performing ads for challenger brands right now often aren’t ads at all โ they’re founders talking to camera. If…
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Floresco Media Is a Google Partner
September 10, 2026
3 Min Read
We’ve been awarded Google Partner status. Below, we cover what that means, what it takes to earn Google Partner status,…
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LinkedIn Ad Formats Explained: A Complete Guide (2026)
July 9, 2026
10 Min Read
LinkedIn has more than a dozen ad formats spread across four families. In this guide โ up to date for…
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Do LinkedIn Ads Work for Professional Services?
June 11, 2026
11 Min Read
We’re on LinkedIn, and we’re not sure it’s working.ย If that sentence sounds familiar, you’re not alone. We hear this…
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B2B Ads Don’t Need to Be Boring
May 14, 2026
6 Min Read
Scroll LinkedIn for two minutes. Go on. I’ll wait. Chances are you’ve just seen 3 ads with a blue gradient,…
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What’s Working in eCommerce Advertising Right Now (Q1 2026)
March 4, 2026
1 Min Read
Earlier this year, we hosted a Q1 breakfast briefing for eCommerce brands and the Bristol Beacon. Together, we explored how…
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What is Meta Andromeda? Everything Advertisers Need to Know
February 18, 2026
9 Min Read
Metaโs Andromeda system is changing the face of paid social by automating targeting, placement, and delivery decisions in real time.…
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How AI Personalisation is Changing eCommerce Advertising
February 9, 2026
6 Min Read
AI personalisation is reshaping how eCommerce brands advertise, replacing broad targeting with real-time decisions based on customer behaviour, creative signals…
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EAST Framework: How Behavioural Science Can Transform Marketingย
November 13, 2025
5 Min Read
Behavioural science has a lot to teach us about why people buy. The EAST Framework offers a practical lens for…
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Pinterest Presents 2025 Summary: Where inspiration meets intelligence
September 30, 2025
5 Min Read
Lisa attended Pinterest Presents 2025 and explores the latest updates and predictions in this summary blog.
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Has the Google monopoly cracked?
September 10, 2025
2 Min Read
While Google managed to dodge the worst-case scenario of having to sell Chrome (much to their shareholders’ relief, with shares…
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