Trim Out Underperformers, Prioritise Winners
We audited the product feed and removed poor performers. Then we focused spend on high-intent, high-conversion titles. Those with real demand.
Boosting Book Sales Without Boosting Spend for Books About Art
Floresco partnered with specialist bookseller Books About Art to overhaul their Google Ads strategy, cutting wasted spend and focusing on bestsellers.
The result? A 45% uplift in ROAS and a 24% jump in revenue.
The Challenge
Specialist online bookshop, Books About Art, had been investing in Google Ads, but returns were flat. Traffic was coming in, but not always the right kind. ROAS wasn’t just underwhelming, it was unsustainable.
The Results
From the start, our partnership with Books About Art was built on close collaboration, regular communication, and trust.
We didn’t just run campaigns, we worked alongside a founder who knows their audience, catalogue, and customer inside out.
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Spend quarter-on-quarter
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ROAS quarter-on-quarter
“Floresco’s experience and knowledge of their field shines through and the results speak for themselves!” – Guy Bigland
The Impact
What the client had to say
“Floresco have been a joy to work with! They very quickly fixed problems with my Google Ads. Lisa and Harriet are always quick to respond clearly and helpfully to any questions I have. They provide thorough ad performance feedback, explaining the technical stuff very clearly. Their experience and knowledge of their field shines through and the results speak for themselves! Basically, you can confidently leave Floresco to manage your ads, while you get on with running your business.”
– Guy Bigland, Books About Art
Our Approach
Trim Out Underperformers, Prioritise Winners
We audited the product feed and removed poor performers. Then we focused spend on high-intent, high-conversion titles. Those with real demand.
Align Bids with Reality
The bid strategy was giving Google unrealistic targets. We reset expectations, letting the algorithm learn faster. Once it found its rhythm, we raised the targets gradually to lift performance.
Restructure Budgets Around Bestsellers
We reallocated spend into segmented campaigns built around top-performing categories and bestsellers, moving away from generic or underperforming campaigns.
People-Powered
Paid media is highly technical, but we always put people and relationships first. We built a strong and trusting relationship with our Guy through regular collaboration.
“Basically, you can confidently leave Floresco to manage your ads, while you get on with running your business.” – Guy Bigland
The people who made it happen
Meet our brilliant team of paid media experts who work on paid search & performance ads for Books About Art.
Still want more? Explore our services.
View All ServicesPaid Search and Performance Ads
The foundations of your marketing. We’ll ensure your ads are expertly executed, blending years of experience with the latest technologies.
Paid Social
Long-term growth is about fostering genuine, lasting connections between you and your consumers. We’ll connect you with your customers to build lasting relationships.
Planning and Strategy
We create sophisticated full-funnel, data-driven strategies tailored to your business. Strategies designed to achieve sustainable and scalable growth. Growth that keeps growing.
Data and Insights
Data is only as powerful as it is accurate. We’ll ensure you can see the wood for the trees, providing crystal clear and meaningful data that sets you up for success.
FAQs
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What is PPC and Paid Search?
PPC (Pay-Per-Click) and Paid Search are types of online advertising where you pay media owners like Google to appear on its search engine results pages (SERPs). You’re only charged when someone clicks on your ad, so if you get the targeting right, it can be a cost-effective way to drive high-quality, intent-driven traffic to your products and services, increasing revenue quickly.
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What platforms does Floresco advertise on?
We run campaigns across all major paid search, social, and media platforms. Our expertise spans channels including:
- Paid Search: Google Ads (Search, Display, Performance Max, App, Demand Gen), Microsoft Ads, Amazon Ads, Etsy, Ecosia, Baidu, and more.
- Paid Social: Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X, WeAre8.
- Paid Video, Audio & Display: YouTube, Spotify, Sky AdSmart, Connected TV and display networks.
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How can we work with Floresco?
We offer a flexible approach. Many clients work with us on a fully managed service, but we also offer ongoing consultancy, training, one-off audits and partnership solutions.
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Is Paid Search right for my business?
Paid search is a great fit for many businesses. With the right partner agency, it can deliver fast, measurable results and can be used to reach customers actively searching for your product or service. Whether it’s right for your brand depends on your goals, budget, and audience. It works best when you have clearly defined all three.
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SEO vs. PPC: Which is better?
Both SEO and PPC have their strengths, and the right choice depends on your goals. PPC delivers immediate visibility and fast results, while SEO builds long-term, sustainable traffic. For many businesses, the most effective strategy is a blend of both, working together to maximise visibility, reach, and long-term growth.
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Why is Paid Search important?
Done right, paid search puts your brand in front of the right people at the right time, making it one of the highest return-on-investment channels. You control the keywords you bid on, meaning you can drive immediate visibility among the right audiences for your brand.