Creative & Copy Refresh.
We took a fresh creative and copy approach across Performance Max campaigns, updating assets and copy. These improvements boosted engagement and quality scores, critical for maintaining efficiency as we scaled campaigns.
How Floresco Turned Sunshine Into Sales With FUNKIN COCKTAILS
Floresco worked with FUNKIN COCKTAILS across Paid Search & Performance Ads, boosting ROAS by 48% YoY and revenue by a huge 105% MoM.
This resulted in their most successful month on Google Ads ever, outside their traditional Christmas peak.
The Challenge
FUNKIN COCKTAILS entered May with strong seasonal potential – warm weather, long weekends and bank holidays. The exciting challenge was to fully harness this momentum and convert it into real commercial impact.
While ROAS naturally varied outside peak holiday periods, FUNKIN needed a robust, high-performing digital strategy to maximise returns and ensure efficient spend.
The Results
Our focused and agile approach delivered record-breaking performance for FUNKIN COCKTAILS.
This marked the most successful month FUNKIN has seen on Google Ads outside of their traditional Christmas peak.
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ROAS year-on-year
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Sales month-on-month
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Revenue month-on-month
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CPCs month-on-month
“Data-driven insights and proactive management have been instrumental in driving strong growth” – Zoe Greenwood
The Impact
What the client had to say
“The team at Floresco consistently delivers, and May’s performance is a perfect example. Their data-driven insights and proactive management have been instrumental in driving strong growth and maximising our reach. We couldn’t be happier with the results. The team has also been a huge pleasure to work with throughout.”
– Zoe Greenwood, FUNKIN COCKTAILS
Our Approach
Creative & Copy Refresh.
We took a fresh creative and copy approach across Performance Max campaigns, updating assets and copy. These improvements boosted engagement and quality scores, critical for maintaining efficiency as we scaled campaigns.
Seasonal Moments.
We capitalised on seasonal moments and bank holidays with impactful promotional campaigns leveraging historical performance data and new insights to capture intent. Strategic budget distribution and aligned messaging across priority products and campaigns during promotional periods further boosted performance.
Product Segmentation & Budget Distribution.
Analysis of product SKUs informed an improved approach to product-segmentation and budget distribution that drove significant improvements to both AOV and ROAS.
People-Powered.
Paid media is highly technical, but we always put people and relationships first. We built a strong and trusting relationship with our FUNKIN client contact through regular collaboration.
“We couldn’t be happier with the results. The team has also been a huge pleasure to work with throughout.” – Zoe Greenwood
The people who made it happen
Meet our brilliant team of paid media experts who work on paid search & performance ads for FUNKIN COCKTAILS.
Still want more? Explore our services.
View All ServicesPaid Search and Performance Ads
The foundations of your marketing. We’ll ensure your ads are expertly executed, blending years of experience with the latest technologies.
Paid Social
Long-term growth is about fostering genuine, lasting connections between you and your consumers. We’ll connect you with your customers to build lasting relationships.
Planning and Strategy
We create sophisticated full-funnel, data-driven strategies tailored to your business. Strategies designed to achieve sustainable and scalable growth. Growth that keeps growing.
Data and Insights
Data is only as powerful as it is accurate. We’ll ensure you can see the wood for the trees, providing crystal clear and meaningful data that sets you up for success.
FAQs
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What platforms does Floresco advertise on?
We run campaigns across all major paid search, social, and media platforms. Our expertise spans channels including:
- Paid Search: Google Ads (Search, Display, Performance Max, App, Demand Gen), Microsoft Ads, Amazon Ads, Etsy, Ecosia, Baidu, and more.
- Paid Social: Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X, WeAre8.
- Paid Video, Audio & Display: YouTube, Spotify, Sky AdSmart, Connected TV and display networks.
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What markets does Floresco cover?
We have expertise running national and international paid media activity. Our team have global experience running multi-language, multi-currency activity across international platforms.
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How can we work with Floresco?
We offer a flexible approach. Many clients work with us on a fully managed service, but we also offer ongoing consultancy, training, one-off audits and partnership solutions.
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Can Floresco work alongside an internal marketing team?
Absolutely. We often collaborate with in-house teams to complement their expertise.