Clear, Compliant Messaging
We focused on simple, accessible messaging that clearly explained how the Family Loan works, balancing growth goals with responsible lending and regulatory requirements.
Growing Responsible Lending Through Smarter Paid Media
Great Western Credit Union partnered with Floresco Media to relaunch its Family Loan through paid media. The aim was to increase applications, reach new members, and drive sustainable growth. The result was a 300% year-on-year increase in applications.ย
Results at a Glance
In just one quarter, the campaign delivered a dramatic uplift in demand. Family loan applications more than quadrupled versus the same period in 2024. And new member sign-ups exceeded the target by 3 times, prompting a business reforecast.ย
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Applications year-on-year
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Lending quarter-on-quarter
โFloresco Media have been such a great partner to us… Theyโve been there through our rebrand, product launches, tight budgets and they always deliver.โ
The Challenge
Great Western Credit Union had recently updated its Family Loan product but lacked a clear way to promote it at scale. Previous paid activity for the product was limited, outdated, and not meeting targets.
At the same time, this refreshed product was seen as integral to meeting targets. This created pressure to increase demand, while still operating within the constraints of a regulated financial environment and responsible lending principles.
Our Approach
Clear, Compliant Messaging
We focused on simple, accessible messaging that clearly explained how the Family Loan works, balancing growth goals with responsible lending and regulatory requirements.
Conversion-Led Paid Media
Campaigns across Meta and Google were built around driving meaningful applications, not just traffic, ensuring spend translated into real demand.
Smart Scaling
As performance data emerged, budgets were increased carefully, scaling volume while maintaining strong efficiency and application quality.
Insight-Driven Optimisation
Ongoing analysis helped refine messaging and audiences, uncovering clear signals around who the product resonated with most and where demand was strongest.
The Impact
What the client had to say
โFloresco Media have been such a great partner to us. Sally and Lisa are genuinely lovely to work with and really take the time to understand who we are and what weโre trying to achieve at Great Western Credit Union.
“They bring smart, data-led insights, creative ideas, and really clever targeting. They help us come up with fresh copy and campaign concepts, and their support has been invaluable for our small team. Theyโve been there through our rebrand, product launches, tight budgets and they always deliver great results.
“I would definitely recommend them to any organisation who is looking for an enthusiastic and reliable paid media agency.โ
– Namaswi Paladugu, Great Western Credit Union
โI would definitely recommend them to any organisation who is looking for an enthusiastic and reliable paid media agency.โ
The people who made it happen
Meet our brilliant team of paid media experts who work on paid search & performance ads for Great Western Credit Union.
Results in Full
The paid media campaign delivered a significant uplift in demand for the Family Loan, transforming it into one of Great Western Credit Unionโs strongest-growing lending products.
The campaign significantly exceeded the original target of new customers per month. As a result, Great Western Credit Union increased its growth ambition for the product increasing monthly targets by 200% moving forward, with paid media now established as a core acquisition channel for the product.
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Applications year-on-year
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Applications quarter-on-quarter
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Lending quarter-on-quarter
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