Full-Channel Audit & Refresh
To build the best possible foundation for our work, we set out to complete a thorough audit across all paid channels. This put us in a better position to align our strategy to Nkuku’s revenue and efficiency targets.
Double-Digit Growth for Nkuku in a Volatile Homeware Market
Nkuku partnered with Floresco to sharpen its paid media strategy through the Q4 peak period. Despite a challenging homeware market, together we beat Cost of Sale targets, delivering +15% revenue growth (YoY).
Results at a Glance
Starting in Q4 2025, Floresco audited, refreshed, and optimised Nkuku’s paid media accounts. This activity delivered meaningful growth in a market where many homeware brands were struggling to stand still.
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Revenue (YoY)
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Microsoft Ads revenue (YoY)
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Google non-brand revenue (YoY)
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Brand campaign ROAS (YoY)
“Floresco are a dream to work with… integrating seamlessly with our existing team, and providing top level, experienced insights…”
The Challenge
Nkuku is an ethical and environmentally sustainable homeware and lifestyle brand with a loyal customer base and a strong product range. They wanted to complement their in-house paid media capacity with an agency that could capture the demand of peak season.ย
Nkuku needed experienced support to plug into their existing team quickly, and deliver during the most commercially important period of the year. Having worked together in previous years, we had the trust and familiarity to hit the ground running.
Our Approach
Full-Channel Audit & Refresh
To build the best possible foundation for our work, we set out to complete a thorough audit across all paid channels. This put us in a better position to align our strategy to Nkuku’s revenue and efficiency targets.
Smarter Google Strategy
It was important to find the right balance between Performance Max and Standard Shopping campaigns. Shifting this split drove a +20% YoY increase in Google non-brand revenue, fuelling new customer acquisition.
Brand Efficiency
Efficiency is key in paid media. We restructured Nkukuโs brand campaigns on Google Ads and Microsoft Ads to reduce wasted spend. The result was a CPC reduction of 19%, brand spend reduction of 20%, and a ROAS increase of 15%.
Scaling Microsoft Ads
There was significant untapped potential in Microsoft Ads. We increased non-brand channel spend by +460% at a CPC 36% lower. This more than quadrupled revenue year-on-year, doubling ROI through improved structure and hygiene.
Cross-Channel Optimisation
Paid social is a key channel forย Nkuku. Pinterest, especially, was being underutilised. Developing a thorough remarketing and retention approach, alongside a creative performance analysis, we improved Pinterest ROI by +45% and Meta purchases by 220% YoY.
Improved Real-Time Reporting
Clearer live reporting during Q4 gave Nkuku better visibility of performance throughout peak, enabling faster and more informed decision-making. Regular reviews ensured the strategy stayed on track and adapted as the period unfolded.
The Impact
What the client had to say
โFloresco are a dream to work with. We needed an agency that we could trust to grasp our brand values, while understanding our strategic goals with a very tight turn around. Floresco was able to deliver on all bases and really hit the ground running.
“Integrating seamlessly with our existing team and providing top level, experienced insights that allowed us to confidently make informed decisions and deliver great results during a high pressure period in a very volatile market.”
– Harrison Cully, Nkuku
“We needed an agency that we could trust to grasp our brand values, while understanding our strategic goals with a very tight turn around. Floresco was able to deliver on all bases…”
The people who made it happen
Meet our brilliant team of paid media experts who work on paid search & performance ads for Nkuku.
Results in Full
Our work with Nkuku supported strong results from paid media activity across Q4 2025. The topline numbers tell the story: +15% YoY revenue growth at improved efficiency, beating CoS targets.ย
But the real value of our work was in the detail; day-to-day optimisations, tighter creative analysis and iteration, and a strong attention to account hygiene that compounded into meaningful commercial impact.ย
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Revenue (YoY)
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Microsoft Ads revenue (YoY)
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Google non-brand revenue (YoY)
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Brand campaign ROAS (YoY)
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