Without data clarity, you risk making marketing decisions on flawed insights, limiting success and efficiency. Reliable, accessible, and in-depth data drives smarter decision making and the ability to uncover new opportunities.
Partner to
Data and analytics should be at the heart of all your paid media activity. Without it, you’re just guessing. Using data from tools like Google Analytics, ad platforms, and your own CRM data, we work to provide the analysis, insight, and action points that give your business the edge.
We offer full support across data strategy, analytics, and reporting. Whether you’re looking to fix tracking, level-up measurement, or uncover new insights, our services include:
Ensuring the data you collect in platforms like Google Analytics (GA4) is accurate is crucial. Our analytics audits and data integrity checks help you understand how well they are set up.
Third-party tags and pixels – like the Meta pixel – are how you track the performance of your paid media. We help you get these up and running using tools like Google Tag Manager.
Event tracking in platforms like Google Analytics is crucial for understanding user behaviour on your website, identifying problem areas and optimising your users’ experience.
Live reporting dashboards in platforms like Looker Studio are a user-friendly way to visualise campaign performance and share real-time data that builds trust with key stakeholders.
“The team at Floresco consistently delivers, and May’s performance is a perfect example. Their data-driven insights and proactive management have been instrumental in driving strong growth and maximising our reach. We couldn’t be happier with the results. The team has also been a huge pleasure to work with throughout.”
– Zoe Greenwood, FUNKIN COCKTAILS
We combine technical expertise and strategic thinking to turn overwhelming data into clear, actionable insight and opportunity. Every setup is tailored to business goals and needs, with a focus on transparency and clarity.
All our paid media clients receive live reporting dashboards and regular check-ins, so you always have a transparent and clear view of performance.
We offer flexible data and reporting support based on your needs:
Ongoing technical tracking and reporting support to take your paid media activity to the next level.
Standalone support to troubleshoot or fix data, tracking, or reporting issues.
Standalone reporting dashboard creation.
We’re a small but experienced team, based in Bath and Bristol, with decades of paid media expertise. Between us, we’ve helped hundreds of businesses grow through paid media, clean data, and insightful reporting, from global retailers and tech start-ups to independent brands and local services.
Our approach bridges the gap between technical setup and commercial impact to provide actionable insight. We offer tailored setups for every brand we work with, and build transparent, measurable tracking and reporting that keeps performance clear and aligned to your goals.
We create sophisticated full-funnel, data-driven strategies tailored to your business. Strategies designed to achieve sustainable and scalable growth.
The foundations of your marketing. We’ll ensure your ads are expertly executed, blending years of experience with the latest technologies.
Long-term growth is about fostering genuine connections with consumers. We’ll connect you with your customers to build lasting relationships.
Web analytics is the process of collecting and analysing data about how people interact with your website on platforms like Google Analytics 4 (GA4) and Adobe Analytics. It helps you understand visitor behaviour, traffic sources, and conversion paths so you can make informed advertising decisions.
You can improve data accuracy by ensuring your tracking setup is correct, avoiding duplicate or missing tags, and regularly auditing your data against other sources (such as CRM or ad platform data).
Accurate data gives you a true picture of what’s working (and what’s not) in your marketing, advertising, or on your website. Without it, you risk making decisions based on incomplete or misleading data, which can waste time and budget.
First-party data is information you collect directly from your audience, for example, through website analytics, email sign-ups, or purchase history. It’s considered highly valuable because it’s accurate, reliable, and based on your actual customers.
Third-party data is information gathered by external sources like ad platforms. It’s often used to reach new audiences, but it can be less accurate than first-party data.
We offer a flexible approach. Many clients work with us on a fully managed service, but we also offer ongoing consultancy, training, one-off audits and partnership solutions.
Our team will be in touch. Get ready for growth that keeps growing.
"*" indicates required fields
