Paid social gives you access to unprecedented reach and targeting. The data held by social media platforms is your key to sustainable growth at every stage of the customer journey.
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We plan and deliver paid social campaigns that meet people where they are, on the platforms they use every day.
Guided by data, creativity, and a deep understanding of social behaviour, we help brands grow through content that captures attention and drives action. From awareness to conversion, our measurable paid social strategies are built to perform now and scale for the future.
We offer end-to-end solutions across all paid social channels. This includes media planning, management and optimisation, as well as measurement, reporting, content frameworks and testing strategies.
Encompassing advertising on Facebook and Instagram, Meta Ads connect you with over 3.4 billion monthly active users at every stage of the buying journey.
The world’s largest professional network, LinkedIn is the go-to ad platform for B2B brands looking to build awareness and capture leads.
TikTok has grown far beyond its Gen Z roots, making it a global billion-user platform for brands looking for real commercial success.
Pinterest is a high-intent discovery platform that puts your brand in front of over 570 million users actively planning their next purchase.
With its uniquely young and highly engaged user base, Snapchat Ads deliver unmatched access to the next generation of buyers.
Extend your reach beyond English-speaking markets and tap into global networks like Weibo and WeChat to connect with audiences overseas.
“The team at Floresco consistently delivers, and May’s performance is a perfect example. Their data-driven insights and proactive management have been instrumental in driving strong growth and maximising our reach. We couldn’t be happier with the results. The team has also been a huge pleasure to work with throughout.”
– Zoe Greenwood, FUNKIN COCKTAILS
Paid social is highly competitive, and campaigns work best with standout creative backed by data and clear objectives. Our team gets under the skin of your brand to build a paid social strategy to match. You’ll work directly with the team on your account, so you’re always in the loop.
Our approach to paid social combines curiosity, creativity, and technical expertise to build long-term strategies, rather than chasing quick wins. It’s a results-based approach that drives sustainable growth for your business.
Let our team take care of your paid social and have confidence that it’s in safe hands.
Ongoing consultancy to support or upskill your in-house team.
Workshops and training to upskill your team.
Standalone setup and audits to identify where your social media campaigns could be working harder for you.
Floresco worked with FUNKIN COCKTAILS on Paid Search & Performance Advertising, boosting ROAS by 48% year-on-year and revenue by 105% month-on-month.
This resulted in their most successful month on Google Ads to date, outside of their traditional Christmas peak.
We’re a small but experienced team, based in Bath and Bristol, with decades of paid media expertise. Between us, we’ve helped hundreds of businesses grow through paid social campaigns, from global retailers and tech start-ups to independent brands and household names.
Our approach blends client focus with the latest technology and creative thinking to build long-term growth. We offer tailored paid social strategies for every brand we partner with, backed by transparent and measurable reporting that keeps performance visible and aligned to your goals.
We create sophisticated full-funnel, data-driven strategies tailored to your business. Strategies designed to achieve sustainable and scalable growth.
Data is only as powerful as it is accurate. We’ll help you see the wood for the trees, providing clear and meaningful data that sets you up for success.
The foundations of your marketing. We’ll ensure your ads are expertly executed, blending years of experience with the latest technologies.
Paid social is targeted advertising on platforms like Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Pinterest, and Snapchat. Unlike organic posts, which only reach people who already follow or find your brand, paid ads let you:
In short, paid social gives you greater reach, control, and predictability compared to relying solely on organic social media marketing.
In short, the main difference between paid and organic social is that someone doesn’t have to follow you to see paid social media content. Organic social is the content you share on your social media profiles to engage your existing followers. Paid social is when you pay platforms like Facebook, Instagram, LinkedIn, or TikTok to show ads or sponsored posts to a targeted audience, even if they don’t follow you.
We manage paid social campaigns across all major platforms, tailoring each strategy to where your audience is most active. This typically includes:
Investing in paid social ads can help you reach both new and existing audiences, whether you’re aiming for broad visibility or targeting specific demographics. You can also re-target past customers. There are several major platforms to choose from, featuring a wide range of ad formats. Paid social is one of the fastest, most flexible ways to get your message in front of the right people and achieve your business goals.
For many businesses, yes. Paid social media allows you to reach people you wouldn’t reach organically, target specific audiences, and promote offers when they’re most relevant. Unlike organic content, paid campaigns guarantee visibility and give you clear data on what’s working.
When managed well, paid social delivers measurable results, making it a cost-effective way to grow your business.
The cost of social media advertising varies depending on your audience, location, chosen platform, and the type of campaign you’re running. Awareness campaigns that focus on reaching a large audience typically have a lower cost per thousand impressions (CPM). More targeted campaigns – those aimed at specific conversions – often have a higher cost to reach that audience, but a lower cost per action (CPA). Ultimately, you set the budget, and costs scale with your goals and the results you’re aiming for.
The best social channels for your business depend on where your audience spends their time and what you want to achieve. For example, LinkedIn is often the go-to for B2B lead generation, while Instagram, Facebook, and TikTok work well for visually-led consumer brands.
We have expertise running national and international paid media activity. Our team have global experience running multi-language, multi-currency activity across international platforms.
Our expert paid social team will be in touch. Get ready for growth that keeps growing.
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