Paid Search & PPC
The foundations of your marketing. Weโll ensure your ads are expertly executed, blending years of experience with the latest technologies.
Floresco is an independent PPC and paid media agency based in Bristol. We think differently about your advertising, partnering with you to drive sustainable growth for your business.
We think differently about your advertising. Sustainable growth isnโt about bigger budgets. Itโs about uncovering what others miss and turning that into momentum.
Like the brands we partner with, we work with purpose and curiosity. And weโre not afraid to change course when the data points somewhere better.
โThe team at Floresco consistently delivers, and Mayโs performance is a perfect example. Their data-driven insights and proactive management have been instrumental in driving strong growth and maximising our reach. We couldnโt be happier with the results. The team has also been a huge pleasure to work with throughout.โ
โ Zoe Greenwood, FUNKIN COCKTAILS
The foundations of your marketing. Weโll ensure your ads are expertly executed, blending years of experience with the latest technologies.
Long-term growth is about fostering genuine connections with consumers. Weโll connect you with your customers to build lasting relationships.
We create sophisticated full-funnel, data-driven strategies tailored to your business. Strategies designed to achieve sustainable and scalable growth.
Data is only as powerful as it is accurate. Weโll help you see the wood for the trees, providing clear and meaningful data that sets you up for success.
Weโre Floresco – a specialist PPC and digital advertising agency based in Bristol. Our purpose is to ensure that Floresco is a true partner to our team and clients. We believe that a thriving team means thriving clients.
Our Bristol-based PPC team will be in touch. Get ready for growth that keeps growing.
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that flourish
PPC (Pay-Per-Click) and Paid Search are types of online advertising where you pay media owners like Google to appear on its search engine results pages (SERPs). You’re only charged when someone clicks on your ad, so if you get the targeting right, it can be a cost-effective way to drive high-quality, intent-driven traffic to your products and services, increasing revenue quickly.
A PPC agency – like Floresco Media – plans, manages, and optimises paid digital advertising campaigns on behalf of its clients. This typically includes platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, and other paid media channels.
โPPCโ stands for pay-per-click, a common auction pricing model where advertisers are charged when someone clicks their ad. In practice, the term is often used more broadly to describe all forms of paid digital advertising, even where platforms charge on a cost-per-impression, video view, or conversion basis.
A good PPC agency doesnโt just run ads; it develops strategy, researches audiences and keywords, builds and tests creative, manages budgets, and continually analyses performance to improve return on ad spend.
The world of paid media and PPC moves quickly.ย The way platforms optimise, target, and measure performance is constantly changing. Working with a PPC agency means youโre not relying on outdated tactics or guesswork, but on a team focused full-time on whatโs actually driving results right now.
At Floresco, we take a testing-first approach to paid media. That means continually experimenting with audiences, creative, landing experiences, and bidding strategies to find what genuinely moves revenue, not just clicks.
Youโll also get clear, commercially focused reporting. We prioritise the metrics that reflect real business impact โ revenue, acquisition cost, and growth โ so you always understand what your investment is delivering.
The nature of paid media means it can start generating traffic immediately, but meaningful performance improvements usually come from structured testing over the first 4โ12 weeks. This early period helps us – and platform algorithms – gather data, refine targeting, and optimise creative so campaigns move from simply โrunningโ to driving efficient growth.
Both SEO and PPC have their strengths, and the right choice depends on your goals. PPC delivers immediate visibility and fast results, while SEO builds long-term, sustainable traffic. For many businesses,ย the most effective strategy is a blend of both, working together to maximise visibility, reach, and long-term growth.
We manage campaigns across all major PPC platforms, covering search, social, and shopping.
On the search side, this includes platforms such as Google Ads, Microsoft Ads, and Amazon Ads, helping brands capture high-intent demand when customers are actively researching or ready to buy.
For paid social, we work across channels like Meta, LinkedIn, TikTok, Pinterest, Snapchat, and Reddit, using audience targeting, creative testing, and data signals to drive both acquisition and brand growth.
Rather than treating each platform in isolation, we focus on how they work together, aligning targeting, creative, and measurement so your paid media performs as a cohesive growth engine.
There isnโt a single minimum spend that works for every business. What matters is having enough budget to generate meaningful data and test different audiences, creatives, and targeting approaches.
Weโll help you model realistic investment levels based on your goals, margins, and sales cycle so campaigns have the best chance of delivering profitable results.
We focus on metrics that reflect real commercial impact, not vanity numbers. Depending on your goals, that might include revenue, return on ad spend, cost per acquisition, lifetime value, or pipeline contribution. Reporting is built around helping you understand whatโs working, what isnโt, and where to invest next.