Hannah Turnerย partnered with Floresco to bring structure and strategy to her advertising across Google and Meta.
In six months, Google Ads revenue more than doubled (+102% YoY), and three of her best-loved designs sold out. All during what’s usually her quietest time of year.
Starting in April 2026, we rebuilt Hannah Turner’s Google and Meta accounts with a focus on accurate data, her bestselling collections, and content her customers love. We used the quieter spring and summer months to test, learn, and grow, so Hannah goes into Q4 on the front foot.
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Founder, Hannah Turner Ceramics
Hannah Turner has been designing playful, nature-inspired ceramics in her Wiltshire studio for 35 years. Her pieces are made in small batches, designed to be collected, and hugely popular as gifts. That makes Q4 by far the most important time of her year.
Her ads were bringing in sales, but returns were unpredictable from month to month, and there was no clear plan for the content running on Meta. Hannah wanted the experience, structure, and creative input of a specialist paid media agency. The goals were clear:
We started with a data audit, making sure every report reflected real purchases rather than actions like add-to-baskets. That gave us a true baseline to work from. We then paused underperforming ads and restructured both accounts around Hannah’s collections.
Hannah’s flying bird trios are her highest-value pieces. We gave them, and other popular collections, dedicated budgets across Google and Meta. On Google, the trios delivered the best return of any product type. Average order value rose 18% on both channels.
Customers love seeing the maker behind the piece. We encouraged Hannah to step in front of the camera and share behind-the-scenes video from her studio. Through regular calls, we gave clear direction on what to film and why. Her Flying Ducks ads were so strong that the trio sold out, followed by the Flying Puffins and the Limited Edition Flying Swifts.
With the foundations in place, we invested more in reaching new customers on Meta. We tested broad targeting against interest-based audiences, and the interest-based audiences won. Ceramics and craft lovers responded well, as did nature and birdwatching enthusiasts. Meta sales quadrupled, while the cost of each sale held steady.
Hannah’s pieces are made to be collected, so repeat customers matter. We launched remarketing on Meta, showing ads to people who had already shown interest in her work. It quickly became the highest-returning activity in the account.
Spring and summer are quieter, so we used them to test what would work in Q4. In August, with bestsellers out of stock and the summer holidays slowing things down, we ran a sale on older stock. Revenue stayed strong without discounting her most popular pieces.
โI have been really pleased with the impact on sales this year since working with Floresco Media. Lisa has been very proactive in creating new ads, and her guidance on what to film has made a real difference.
โOur behind-the-scenes videos from the studio have performed brilliantly, and our Flying Ducks and Flying Puffins sold out during whatโs usually our quieter time of year. We now have a much clearer picture of whatโs working, and weโre heading into Christmas in a much stronger position. I would recommend Floresco Media; they are great to work with.โ
โ Hannah Turner, Founder, Hannah Turner Ceramics
Six months in, Hannah Turner’s advertising is starting to see its potential: growing sales profitably and consistently. On Google, every ยฃ1 spent now returns ยฃ4.23, beating Hannah’s target of ยฃ4. The wider business is feeling it too, with online revenue up 82% and purchases up 67% year-on-year.
Just as importantly, Hannah now has a clearer picture of what sells, who buys it, and the content that wins them over. With a bigger restock of her flying trios in place, we’re heading into Q4 confident of beating last year. The next goal is a business that continues to grow year-round.
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Meet our brilliant team of paid media experts who work on paid search & performance ads for Hannah Turner Ceramics.
Account Manager
Paid media specialist with experience working with boutique luxury and sustainable eCommerce brands.
Co-Founder and Managing Partner
10 years’ performance agency experience across a wide range of national/international brands, verticals and ad platforms.
The foundations of your marketing. We’ll ensure your ads are expertly executed, blending years of experience with the latest technologies.
Long-term growth is about fostering genuine, lasting connections between you and your consumers. We’ll connect you with your customers to build lasting relationships.
We create sophisticated full-funnel, data-driven strategies tailored to your business. Strategies designed to achieve sustainable and scalable growth. Growth that keeps growing.
Data is only as powerful as it is accurate. Weโll ensure you can see the wood for the trees, providing crystal clear and meaningful data that sets you up for success.