Floresco is an independent PPC agency based in Bath. Together, our team has more than 25 years of experience working with brands across Bath and the South West.
Bath businesses we work with…
What sets us apart from Bath’s other PPC agencies is how seriously we take creative. In a world driven by algorithms, your biggest opportunity is testing and iterating to find the ads people repsond to.
Like the Bath businesses we partner with, we work with purpose and curiosity. And we’re not afraid to change course when the data points somewhere better.
Let us know how we can help, and one of our team will be in touch within 24 hours.
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Our PPC management services cover every search and performance channel, from planning and setup through to day-to-day optimisation and reporting. It’s all handled in-house by our Bath-based team, so you receive the best possible service.
Put your brand front and centre across the full Google suite, including Search, Performance Max, and Display Remarketing.
Reach new audiences and different demographics with a lower cost-per-click and less competition.
Maximise the impact of your e-commerce campaigns and get your products noticed by the customers you want to target.
Increase brand visibility and product revenue on the UK’s biggest shopping website.
Reach decision-makers by job title, company, and seniority. The most precise targeting available for B2B.
Build demand before people start searching, with placements across YouTube, Discover, and Gmail.
โHarriet and the Floresco team consistently deliver tactical, well-considered strategies and expert campaign management across Meta and Pinterest. Theyโve driven strong brand and lead growth across multiple international markets, including the US and UAE.โ
โ Joanna Needham, Splinterworks
Leading with experience, our team is able to give each and every one of our clients senior attention. Between us, we have decades of paid media expertise, and have helped many of Bath’s most recognisable brands grow and thrive.
We think differently about your advertising, blending client focus with creative thinking to build sustainable growth. Each of our paid search strategies is backed by transparent reporting that keeps performance visible and stakeholders informed.
We work in partnership with you to build a PPC approach that’s tailored, transparent, and built to grow. You’ll always deal directly with the team running your account, so you’re kept in the loop on performance.
Our approach blends curiosity, creativity, and technical expertise into long-term strategies and partnerships. It’s a results-based approach that prioritises sustainable growth ahead of quick wins.
Google Ads is still where most paid search budgets end up. The Floresco team has experience across the entire Google Ads ecosystem, including Search, Shopping, Performance Max, display, and YouTube.
But that doesn’t mean we always run ads everywhere. Finding the right audience is harder than it used to be, so we focus only on the channels that earn their place in helping your business grow.
Your paid search campaigns are in safe hands. We work in partnership with you to provide an end-to-end service that covers strategy, build, day-to-day management and reporting.
Your main point of contact will be the person running your account, so you can have confidence it’s being looked after properly while you focus on everything else.
Some of our clients would prefer to run their own paid media, or already have an in-house team doing the day-to-day work.
In these cases we’re happy to provide an experienced second opinion to sense-check the bigger decisions and fill in the gaps where and when you need us.
For if you’re not quite sure where you stand or need a clean build from scratch. Let us take a look and we can tell you what’s working, what isn’t, and what to do about it.
Weโre Floresco – a specialist PPC agency based in Bath. We’d rather be a partner than a supplier – to our clients and to each other. A team that’s looked after does better work, and our clients feel it.
Growth is about fostering genuine connections with consumers. Paid social gives you access to unprecedented reach and targeting.
Ad creative that looks great and performs even better. built for the platform, the audience, and the databehind both.
We create data-driven strategies tailored to your business. Strategies designed to achieve sustainable and scalable growth.
Data is as powerful as it is accurate. We help you see the wood for the trees, providing meaningful data that sets you up for success.
PPC (Pay-Per-Click) and Paid Search are types of online advertising where you pay media owners like Google to appear on its search engine results pages (SERPs). You’re only charged when someone clicks on your ad, so if you get the targeting right, it can be a cost-effective way to drive high-quality, intent-driven traffic to your products and services, increasing revenue quickly.
A PPC agency – like Floresco Media – plans, manages, and optimises paid digital advertising campaigns on behalf of its clients. This typically includes platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, and other paid media channels.
โPPCโ stands for pay-per-click, a common auction pricing model where advertisers are charged when someone clicks their ad. In practice, the term is often used more broadly to describe all forms of paid digital advertising, even where platforms charge on a cost-per-impression, video view, or conversion basis.
A good PPC agency doesnโt just run ads; it develops strategy, researches audiences and keywords, builds and tests creative, manages budgets, and continually analyses performance to improve return on ad spend.
The world of paid media and PPC moves quickly.ย The way platforms optimise, target, and measure performance is constantly changing. Working with a PPC agency means youโre not relying on outdated tactics or guesswork, but on a team focused full-time on whatโs actually driving results right now.
At Floresco, we take a testing-first approach to paid media. That means continually experimenting with audiences, creative, landing experiences, and bidding strategies to find what genuinely moves revenue, not just clicks.
Youโll also get clear, commercially focused reporting. We prioritise the metrics that reflect real business impact โ revenue, acquisition cost, and growth โ so you always understand what your investment is delivering.
The nature of paid media means it can start generating traffic immediately, but meaningful performance improvements usually come from structured testing over the first 4โ12 weeks. This early period helps us – and platform algorithms – gather data, refine targeting, and optimise creative so campaigns move from simply โrunningโ to driving efficient growth.
Both SEO and PPC have their strengths, and the right choice depends on your goals. PPC delivers immediate visibility and fast results, while SEO builds long-term, sustainable traffic. For many businesses,ย the most effective strategy is a blend of both, working together to maximise visibility, reach, and long-term growth.
We manage campaigns across all major PPC platforms, covering search, social, and shopping.
On the search side, this includes platforms such as Google Ads, Microsoft Ads, and Amazon Ads, helping brands capture high-intent demand when customers are actively researching or ready to buy.
For paid social, we work across channels like Meta, LinkedIn, TikTok, Pinterest, Snapchat, and Reddit, using audience targeting, creative testing, and data signals to drive both acquisition and brand growth.
Rather than treating each platform in isolation, we focus on how they work together, aligning targeting, creative, and measurement so your paid media performs as a cohesive growth engine.
There isnโt a single minimum spend that works for every business. What matters is having enough budget to generate meaningful data and test different audiences, creatives, and targeting approaches.
Weโll help you model realistic investment levels based on your goals, margins, and sales cycle so campaigns have the best chance of delivering profitable results.
We focus on metrics that reflect real commercial impact, not vanity numbers. Depending on your goals, that might include revenue, return on ad spend, cost per acquisition, lifetime value, or pipeline contribution. Reporting is built around helping you understand whatโs working, what isnโt, and where to invest next.
