We plan and run LinkedIn advertising that puts your business in front of the people you most want to work with, then turns that interest into high-quality leads and long-term growth.
LinkedIn is the world’s largest professional network, with more than 1 billion members in over 200 countries and territories. You can target them by job title, seniority, company, and industry, so your budget is only spent on the people most likely to buy.
LinkedIn encompasses the whole buying journey. From first introductions to retargeting people who already know you, LinkedIn helps you build relationships with prospects and turn them into qualified leads.
Our team has more than 10 years’ experience running LinkedIn Ads, and you’ll work directly with the specialists managing your account.
We have particular expertise in professional services. We understand regulated messaging and long sales cycles, and we report on the results that matter to partners and boards.
We start by defining your ideal customer, then build audiences around their role, seniority, and company.
Lead Gen Forms connected to your CRM, so your sales team can follow up while interest is high.
A free audit of your account, plus consultancy and training for teams running LinkedIn in-house.
Ads designed for the LinkedIn feed and written in the language your buyers use, then tested to see what performs best.
Put budget behind posts from your founders and experts, so buyers hear directly from your people.
Accurate tracking from day one, and clear reporting on the leads and pipeline LinkedIn generates.
Avison Young asked us to launch decarb, its new decarbonisation service for UK real estate. The audience was niche, and there were no previous campaigns to benchmark against.
Over a ten-week campaign, we tested four creative concepts and reached around 78,000 senior decision-makers. Sessions to target pages rose by 476%.
Avison Young
We begin with an audit of your current LinkedIn activity, or your wider marketing if you’re new to the platform.
We then work with you and your sales team to agree who we’re targeting and to define what a good lead looks like.
Before anything goes live, we set up the Insight Tag and Conversions API so leads are tracked from the start.
We then build your audiences and create the first round of ads. Nothing launches until you’ve signed it off.
We launch with a small number of clear tests, comparing the performance of different combinations of audiences, formats and messaging.
B2B audiences on LinkedIn are often small, so we give each test enough time and budget to produce a reliable result before deciding what to scale.
Based on the data we track, budget is shifted towards the best-performing audiences and ads. Creative is refreshed before performance drops.
Success is measured by your standards – often cost per qualified lead and pipeline – with clear, regular reporting so you always know where things stand.
Though it’s often forgotten, B2B buyers are human, too. They respond best to ads that are relevant, well-made, and resonate emotionally.
Our creative partners design LinkedIn ads that stand out in the feed and speak directly to the challenges your buyers face.
Every ad – copy and creative – is built to be tested, so each round of creative builds on what we’ve learned.
LinkedIn Ads run on an auction basis, so there’s no fixed price. Depending on the campaign, you’ll pay per click (CPC), per 1,000 impressions (CPM), or per message sent. Costs are shaped by how competitive and senior your audience is, and how relevant LinkedIn judges your ad to be.
Clicks generally cost more than on Meta, because the targeting is so precise. That’s why we focus on cost per qualified lead rather than cost per click. We’ll recommend a budget as part of your free audit.
LinkedIn offers more than a dozen ad formats. The ones we use most are single image, video, carousel and document ads, Thought Leader Ads and Conversation Ads, often paired with Lead Gen Forms. The right mix depends on your objectives and where buyers are in their decision.
Our LinkedIn ad formats guide covers each format in detail, including when to use it.
For most B2B businesses, yes. When a new client is worth thousands of pounds, a higher cost per lead is easily justified. LinkedIn also reaches decision-makers while they’re thinking about work, which makes it well-suited to B2B buying.
Results are strongest when tracking is set up properly, and campaigns have time to build. If we don’t think LinkedIn is right for you yet, we’ll tell you.
Early indicators such as reach and click-through rate appear within the first few weeks. Leads take longer, and because B2B sales cycles can be long, the impact on pipeline and revenue may take a few months to show.
We recommend giving a campaign at least three months before judging it, with regular check-ins along the way so you always know how it’s performing.
We set up the LinkedIn Insight Tag and Conversions API to track activity on your website, and connect Lead Gen Forms to your CRM. This lets us follow a lead from first click to sales conversation, and often through to a signed deal.
Rather than reporting on likes and clicks, we show you cost per qualified lead, and the pipeline LinkedIn has helped generate.
Yes, and it’s the sector we know best. LinkedIn allows law firms, accountancies and consultancies to reach finance directors, in-house counsel and other senior buyers directly. Regulated doesn’t have to mean dull, and we know how to keep ads compliant while still making them engaging.
We’ve written more about whether LinkedIn Ads work for professional services if you’d like the details.
No, we specialise in paid LinkedIn advertising. We’re happy to work alongside your in-house team or content agency, as paid and organic activity work well together.
Thought Leader Ads are a good example. We take your team’s strongest organic posts and put budget behind them, so they reach the buyers you want to win.
