Digital Advertising News for Week 35 | August 2025

Four ads updates you might’ve missed last week and what they mean for advertisers. In our update for week 35, we’ll cover:

🎨 Google’s asset studio is finally live in some Google Ads accounts in Beta after being teased since May

🍌 Nano Banana has exploded over the last few weeks. What is it, why should advertisers care and why are you seeing banana emojis everywhere?

📱 Meta have strengthened their creator ads offering ahead of peak

📍 Omnichannel ads from Meta are now being rolled out globally

Google’s Asset Studio is live (in Beta)

Continuing on their path to become a one-stop-shop for both media buying and creative, Google have finally launched their new Asset Studio into Google Ads accounts (teased since they announced it in May).

Where to find it?

The tool, still in beta, can be found under Tools > Asset Studio.

What does it offer?

Asset studio allows users to create new images, creative lifestyle product shots, edit images in bulk, and also to create and edit videos and voiceovers. There’s also an option to integrate simply with Google Drive and Dropbox.

What is Nano Banana and why is it suddenly everywhere? 🍌

Nano Banana has exploded over the last few weeks. Rumoured to be from Google and behaving similarly to Gemini, it’s an incredibly sophisticated AI image and editing tool that uses natural language prompts making it incredibly easy for use.

Where to find it?

While not yet officially launched, it’s currently available through LMArena where it’s outperforming other models so far. It’s consistently delivering a high-success rate with consistency and speed, unlike competitors.

When will it be launched?

Rumours are still swirling but some are predicting a release data as soon as this week. Several developers associated with Google have been posting teasers and references to bananas on social media.

Meta strengthen their creator offering and roll out Omnichannel campaigns globally ahead of peak

Meta have rolled out a whole host of ad platform updates ahead of Q4.

Meta Creator Ads Updates

• Advertisers now have the option to combine Advantage+ Catalog ads with Partnership ads (including via intro cards)

• Meta have made improvements to the Creator Marketplace making it easier to filter by language & region

• Creator testimonials are now available globally for partnership ads

Meta Omnichannel Campaign Updates

• Launched earlier this year, Meta’s Omnichannel campaigns optimise to drive sales wherever customers are more likely to buy – in-store or online. They’ve now rolled them out globally. 

• Advertisers can highlight maps and discounts to drive customers to nearby stores

• This is a great option for omnichannel retailers to test ahead of Q4, with Target reporting a 51% ROAS uplift

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