Dan Fallon

Partner & Co-Founder

Bio coming soon.

Dan Fallon

More from Dan

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A chart depicting digital ad spend in the UK by channel from 2015 to 2020 and 2025 projections.

How Paid Media has evolved: Analysing 10 years of media spend trends

May 16, 2025

3 Min Read

Floresco Co-Founder Dan Fallon jumps into global ad spend trends over the last 10 years, and explains what this means…

Dan’s Key Projects

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+55%

Business Growth YoY

Little Green Rooms

Making Room for Growth With Little Green Rooms

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Floresco Media

+15%

Revenue YoY

Nkuku

Double-Digit Growth for Nkuku in a Volatile Homeware Market

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Floresco Media

78k

Targets Reached

Avison Young

A Breath of Fresh Air: Launching decarb for Avison Young

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Floresco Media

+371%

Profit YoY

Rediffusion

Rediffusion: Turning a Heatwave into Hot Sales

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Floresco Media

-88%

Meta CPL

Splinterworks

Luxury Leads for Less With Splinterworks

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an ad asset used for the Bath Chritmas Market campaign

45%

Visitors Influenced

Bath Christmas Market

Bringing Britain to Bath: A National Audience for the Christmas Market

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