Splinterworks partnered with Floresco to build a smarter, multi-channel paid media strategy. The result was an 88% lower cost per lead on Meta compared to Pinterest, and a significant uplift in qualified enquiries – all without increasing the budget.
Starting in late 2025, Floresco expanded Splinterworks’ paid media presence beyond a single channel, introducing Meta alongside a refined Pinterest strategy. This multi-channel approach transformed how the brand reaches potential customers across the UK, USA and UAE.
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Pinterest Cost per Lead
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Meta Cost per Lead
“Floresco are a true agency partner and I’d have no hesitation in recommending them.”
Splinterworks designs and handcrafts luxury pool slides and hammock baths. These products sit at the very top end of the market. Their audience is niche but highly valuable; once one customer invests, word tends to spread through their networks quickly.
Before working with Floresco, Splinterworks was running paid media solely through Pinterest. The channel was driving traffic, but the team had limited visibility on what was actually converting into qualified leads. Without a full-funnel strategy or cross-channel presence, all spend was concentrated at the top of the funnel on a single platform. There was significant untapped opportunity.
Splinterworks chose Floresco as a strategic partner with strong cross-channel and international experience, to help build a more robust and measurable approach to paid media.
Splinterworks had been relying on Pinterest alone. We introduced Meta to diversify the media mix, reaching potential customers at different stages. With the right audience and geo-targeting in place, Meta delivered higher converting leads at a fraction of the cost.
With a product that appeals to a very specific, high-net-worth audience, precision matters. We built tailored audience strategies for each channel, with geo-targeting refined to key international markets including the US and UAE.
Being a luxury brand, Splinterworks produces exceptional visual content. We worked closely with the team to put this content to work, running ongoing creative tests and refreshing assets based on performance data.
Rather than abandoning Pinterest, we sharpened the approach. Audience targeting was refined and budget was reallocated more efficiently, improving click-through rates by 13% and reducing the cost per direct enquiry by 29%.
“Harriet and the Floresco team consistently deliver tactical, well-considered strategies and expert campaign management across Meta and Pinterest. They’ve driven strong brand and lead growth across multiple international markets, including the US and UAE.
“The team are also a genuine pleasure to work with. They’re responsive, proactive with new ideas and genuinely invested in our success. Floresco are a true agency partner and I’d have no hesitation in recommending them.”
โ Joanna Needham, Marketing Manager, Splinterworks
“The Floresco team are a genuine pleasure to work with. They’re responsive, proactive with new ideas and genuinely invested in our success”
Meet our brilliant team of paid media experts who work on paid search & performance ads for Splinterworks.
Our work with Splinterworks delivered a step change in their paid media performance. We focused on spending smarter, rather than spending more. By introducing Meta alongside a sharper Pinterest strategy, we unlocked a far more efficient route to qualified leads across international markets.
The introduction of Meta was particularly impactful. Compared to Pinterest, Meta delivered an 88% lower cost per lead and a vastly improved conversion rate compared to Pinterest, delivering both efficiency and quality. This proved there was significant untapped demand waiting to be reached on the right channel, with the right targeting.
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Pinterest CTR
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Pinterest Cost per Lead
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Meta CPL vs. Pinterest
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