Floresco Media: A Bold New Paid Media Agency for Sustainable Growth

Floresco’s six co-founders bring vast industry experience. The new agency has been founded by Dan Fallon – exited founder of SearchStar, once the region’s most successful agency – alongside two of his senior team Harriet Barter and Sally Hunt, who are Floresco’s Managing Partners. Harriet has spent her time since SearchStar at other local agencies, leading and growing paid media teams. Sally brings a blend of in-house experience from her recent roles at global tech start-ups and scale-ups. They are joined by MediaClash’s founders, Jane and Greg Ingham, plus Managing Director, Steph Dodd – adding further depth to Floresco’s expertise across media. Meet the team.

What services does Floresco provide?

Floresco offers services across the Paid Media spectrum. From search to social, insights to strategy, we’re passionate about creating strategies that drive lasting, sustainable growth for your business.

Our services include:

• Paid Search & Performance Ads
• Paid Social
• Planning & Strategy
• Data & Insights

What makes Floresco different?

Our ambitious approach to paid media is rooted in our wealth of cross-channel and cross-sector experience. What truly sets us apart isn’t our experience, but how we apply it. We blend our decades of experience with technical skill and fresh perspectives, to create campaigns that drive true business growth. Campaigns that flourish.

How does it work:

• Fresh Thinking
• Cross-Sector, Cross-Channel Expertise
• Technical & Emotional Intelligence
• People-Powered Partnerships

Why now?

The advertising world is shifting quickly, customer needs are evolving and media is forever changing. AI is only accelerating these changes and interrupting more traditional approaches. To stay ahead, brands need fresh, creative thinking and experienced, tech-savvy partners.

While Floresco bring decades of deep media understanding, our size allows us to provide a nimble, ambitious approach ideal for today’s complex growth challenges.

And the name?

Floresco began with a “How about…?” conversation in late 2024. We launched in spring 2025: a time of bloom and freshness and growth.

Flōrēscō • Classical latin • Verb • floːˈreːs.koː
To flower (begin to blossom), to prosper or flourish

Ready to Grow with Floresco? Let’s talk.

We’re already helping ambitious brands grow. If you want to find a paid media agency as ambitious as you, we’d love to talk.