We plan and run Google Ads that get your business in front of those already searching for what you have to offer, then turn that intent into profitable sales and leads.
Floresco is recognised by Google as one of the top agencies in the UK. As a Google Partner, we meet Googleโs official standards for account performance, ad spend, and team certification.
For you, it means only certified specialists work on your account. Our team has 30 yearsโ combined experience running Google Ads, and youโll have a direct line to the people managing your account.
Around 91% of UK searches happen on Google, according to StatCounter. And when someone searches for something you offer, there’s a good chance they’re already looking to buy. Ads on Google reach them at that moment.
You only pay when someone clicks, and one account covers the whole buying journey. Search and Shopping capture demand that already exists. YouTube, Demand Gen, and Performance Max help generate that demand and bring back people whoโve visited before.
Search ads built around customer search terms, with AI Max switched on only where it finds profitable new searches.
Clean, well-structured product feeds and Shopping campaigns that put your bestsellers in front of buyers.
Performance Max campaigns set up with the right inputs, exclusions & reporting, giving you budget transparency.
Video and visual ads that introduce your brand to new customers and bring back people who already know you.
A free audit of your account, plus consultancy and training for teams running Google Ads in-house.
Accurate tracking from day one, and clear reporting on the leads and pipeline Google Ads generates.
Hannah Turner partnered with Floresco to bring structure and strategy to her advertising across Google and Meta.
In six months, Google Ads revenue more than doubled (+102% YoY), and three of her best-loved designs sold out. All during whatโs usually her quietest time of year.
Founder, Hannah Turner Ceramics
We begin with an audit of your current Google Ads account, including your tracking, structure, and product feed. If youโre new to the platform, we look at your website and wider marketing instead.
We then agree what success means for your business. For online sales, thatโs usually a return or profit target. For lead generation, itโs the cost of a qualified lead.
Before anything goes live, we set up conversion tracking with enhanced conversions and Consent Mode, so Google learns from genuine sales and leads.
We then structure your campaigns around your best products or services and create the first round of ads. Nothing launches until youโve signed it off.
We work with you to launch with realistic targets. Targets that are too ambitious hold Googleโs bidding back, so we start where your data supports them and raise them as performance improves.
Googleโs automated campaigns need time and conversion data to settle. We give each test long enough to produce a reliable result before deciding what to scale.
We regularly check which searches your ads are showing for, including the new ones AI Max finds, and exclude anything irrelevant. Budget is shifted towards the campaigns and products that make you money.
Success is measured by your standards (often revenue, return on ad spend, or cost per lead), with clear, regular reporting so you always know where things stand.
Google now makes more decisions in your account than ever. AI Max chooses new searches and landing pages for your ads, and Performance Max decides where your budget goes. Several of these settings are switched on by default.
Automation can find you more customers, but not always at a price that works. So we review where Google is spending, and add exclusions wherever it strays from what you offer.
Google Ads run on an auction, so thereโs no fixed price. For most campaigns, you pay per click (CPC). Costs depend on how competitive your keywords are, how much you bid, and how relevant Google judges your ads and landing pages to be.
Some clicks cost pence, while competitive terms in sectors like law or finance cost far more. Thatโs why we focus on return on ad spend and cost per sale or lead rather than cost per click.
For most businesses that people actively search for, yes. You reach people at the moment theyโre looking, and most sales and leads can be traced back to the ad that drove them.
Results are strongest when tracking is accurate, your website converts well, and campaigns have time to learn. Weโll also tell you honestly in your audit when Google isnโt the right channel for you yet.
We set up Google Ads conversion tracking with enhanced conversions and Consent Mode, all connected to Google Analytics 4. For lead generation, we can import offline conversions from your CRM, so Google learns which leads became customers.
We report on revenue, return on ad spend, and cost per sale or lead, so you can clearly see what Google Ads is contributing to your business.
The main campaign types are Search, Shopping, Performance Max, Demand Gen, Video (YouTube), and Display. Performance Max runs across all of Googleโs channels from a single campaign.
The right mix depends on what you sell and where your customers are in their decision.
Search and Shopping ads can bring in traffic within days of launch. Googleโs automated bidding then needs a few weeks of conversion data to settle, and results usually improve as it learns.
We recommend giving a campaign at least three months before judging it, with regular check-ins along the way so you always know how itโs performing.
No, we specialise in paid media. Weโre happy to work alongside your in-house team or SEO agency – we can even recommend a partner – as paid and organic search work well together.
For example, your Google Ads search term data shows which phrases convert. That can help shape your SEO priorities.
AI Max is a set of features for Google Search campaigns. It matches your ads to relevant searches beyond your keyword list, writes extra versions of your ad copy, and can send people to the page on your site that best fits their search.
Google started moving some Search campaigns to AI Max automatically in September 2026, so some advertisers have it running without having chosen it. We use it where it finds profitable new searches, and regularly review where itโs spending. Weโll also check whether your campaigns have been switched over.
