What is Meta Andromeda? Everything Advertisers Need to Know
February 18, 2026
9 Min Read
Metaโs Andromeda system is changing the face of paid social by automating targeting, placement and delivery decisions in real time.…
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EAST Framework: How Behavioural Science Can Transform Marketingย
November 13, 2025
5 Min Read
Behavioural science has a lot to teach us about why people buy. The EAST Framework offers a practical lens for…
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Has the Google monopoly cracked?
September 10, 2025
2 Min Read
While Google managed to dodge the worst-case scenario of having to sell Chrome (much to their shareholders’ relief, with shares…
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Prepping for Q4: The Paid Ads Playbook to End the Year on a High
August 18, 2025
5 Min Read
It’s never too soon to start thinking about Christmas! Here, Lisa explores how ambitious brands can prepare their advertising and…
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Pivot, Don’t Pause: Why B2B LinkedIn advertisers should not go dark for summer
July 24, 2025
3 Min Read
While many B2B marketers pause their LinkedIn ads during the summer, Lisa explores why that is exactly what you shouldnโt…
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Which digital channels should you be advertising on? The 2025 Playbook
June 16, 2025
6 Min Read
Floresco Account Manager Lisa takes a look at both leading and emerging advertising channels and offers guidance on how to…
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