Do LinkedIn Ads Work for Professional Services?
June 11, 2026
11 Min Read
We’re on LinkedIn, and we’re not sure it’s working.ย If that sentence sounds familiar, you’re not alone. We hear this…
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Latest Insights & Updates
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Browse the latest insights and updates on life at Floresco.
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B2B Ads Don’t Need to Be Boring
May 14, 2026
6 Min Read
Scroll LinkedIn for two minutes. Go on. I’ll wait. Chances are you’ve just seen 3 ads with a blue gradient,…
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What’s Working in eCommerce Advertising Right Now (Q1 2026)
March 4, 2026
1 Min Read
Earlier this year, we hosted a Q1 breakfast briefing for eCommerce brands and the Bristol Beacon. Together, we explored how…
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What is Meta Andromeda? Everything Advertisers Need to Know
February 18, 2026
9 Min Read
Metaโs Andromeda system is changing the face of paid social by automating targeting, placement and delivery decisions in real time.…
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How AI Personalisation is Changing eCommerce Advertising
February 9, 2026
6 Min Read
AI personalisation is reshaping how eCommerce brands advertise, replacing broad targeting with real-time decisions based on customer behaviour, creative signals…
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EAST Framework: How Behavioural Science Can Transform Marketingย
November 13, 2025
5 Min Read
Behavioural science has a lot to teach us about why people buy. The EAST Framework offers a practical lens for…
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Pinterest Presents 2025 Summary: Where inspiration meets intelligence
September 30, 2025
5 Min Read
Lisa attended Pinterest Presents 2025 and explores the latest updates and predictions in this summary blog.
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Has the Google monopoly cracked?
September 10, 2025
2 Min Read
While Google managed to dodge the worst-case scenario of having to sell Chrome (much to their shareholders’ relief, with shares…
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ChatGPT vs Google: Why AI isn’t killing search, it’s accelerating it
September 8, 2025
2 Min Read
“Is ChatGPT replacing Google Search?” It’s the question echoing through boardrooms and marketing conferences everywhere. And as someone who regularly…
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Digital Advertising News for Week 35 | August 2025
August 26, 2025
2 Min Read
Google’s Asset Studio finally available, Nano Banana is everywhere and Meta make updates to Creator ads and Omnichannel campaigns ahead…
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Prepping for Q4: The Paid Ads Playbook to End the Year on a High
August 18, 2025
5 Min Read
It’s never too soon to start thinking about Christmas! Here, Lisa explores how ambitious brands can prepare their advertising and…
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Pivot, Don’t Pause: Why B2B LinkedIn advertisers should not go dark for summer
July 24, 2025
3 Min Read
While many B2B marketers pause their LinkedIn ads during the summer, Lisa explores why that is exactly what you shouldnโt…
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