EAST Framework: How Behavioural Science Can Transform Marketingย
November 13, 2025
5 Min Read
Behavioural science has a lot to teach us about why people buy. The EAST Framework offers a practical lens for…
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Latest Insights & Updates
Fresh thinking, the latest updates and new perspectives on the future of paid media.
Browse the latest insights and updates on life at Floresco.
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Pinterest Presents 2025 Summary: Where inspiration meets intelligence
September 30, 2025
5 Min Read
Lisa attended Pinterest Presents 2025 and explores the latest updates and predictions in this summary blog.
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Has the Google monopoly cracked?
September 10, 2025
2 Min Read
While Google managed to dodge the worst-case scenario of having to sell Chrome (much to their shareholders’ relief, with shares…
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ChatGPT vs Google: Why AI isn’t killing search, it’s accelerating it
September 8, 2025
2 Min Read
“Is ChatGPT replacing Google Search?” It’s the question echoing through boardrooms and marketing conferences everywhere. And as someone who regularly…
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Digital Advertising News for Week 35 | August 2025
August 26, 2025
2 Min Read
Google’s Asset Studio finally available, Nano Banana is everywhere and Meta make updates to Creator ads and Omnichannel campaigns ahead…
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Prepping for Q4: The Paid Ads Playbook to End the Year on a High
August 18, 2025
5 Min Read
It’s never too soon to start thinking about Christmas! Here, Lisa explores how ambitious brands can prepare their advertising and…
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Pivot, Don’t Pause: Why B2B LinkedIn advertisers should not go dark for summer
July 24, 2025
3 Min Read
While many B2B marketers pause their LinkedIn ads during the summer, Lisa explores why that is exactly what you shouldnโt…
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Which digital channels should you be advertising on? The 2025 Playbook
June 16, 2025
6 Min Read
Floresco Account Manager Lisa takes a look at both leading and emerging advertising channels and offers guidance on how to…
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Pinterest launches new labels to flag gen-AI content
May 22, 2025
3 Min Read
Pinterest has launched new AI content labels to help users identify and manage AI-generated visuals on the platform, aiming to…
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Floresco attend Varnfest: Future Leaders – A day of insight, growth & inspiration
May 16, 2025
2 Min Read
Floresco Account Manager Lisa had the pleasure of attending Varnfest: Future Leaders at the stunning woodland office in Bradford-on-Avon. Here’s…
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YouTube advertising powered by Gemini AI: Peak Points
May 16, 2025
2 Min Read
ChatGPT’s Shopify Integration and YouTube’s new Peak Points? The future of AI within advertising is here. Floresco Co-Founder Sally explores…
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How Paid Media has evolved: Analysing 10 years of media spend trends
May 16, 2025
3 Min Read
Floresco Co-Founder Dan Fallon jumps into global ad spend trends over the last 10 years, and explains what this means…
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